JAPAN DAYS is a nonprofit association dedicated to celebrating and promoting Japanese automotive culture, motorsport heritage, and innovation. What began as a small gathering of passionate car enthusiasts has grown into a vibrant community that brings together people from all walks of life who share a love for performance, design, and the artistry of Japanese vehicles.

Our mission is simple yet powerful: to unite and inspire automotive enthusiasts through dynamic events that honor Japan’s automotive legacy, foster community spirit, and encourage education, safety, and cultural appreciation.

Through exhibitions, car meets, track days, and educational activities, JAPAN DAYS provides a platform where passion meets purpose — where enthusiasts not only showcase their vehicles but also share knowledge, stories, and respect for the craftsmanship and innovation behind them.

We believe that Japanese automotive culture represents more than just cars — it’s a way of life built on dedication, creativity, and connection. JAPAN DAYS exists to preserve this culture, promote responsible enthusiasm, and pass it on to future generations.

Our Vision

Our vision is to become a leading force in the promotion and appreciation of Japanese car culture and motorsport across Europe and beyond. We aim to create a sustainable community where automotive passion goes hand in hand with education, respect, and social responsibility.

We envision a future where every car enthusiast — whether a collector, driver, mechanic, designer, or fan — can find inspiration and belonging within our community. Through our events, we hope to bridge cultures, generations, and perspectives, showing how Japanese engineering and aesthetics continue to influence global automotive trends and lifestyles.

Ultimately, JAPAN DAYS seeks to transform the simple love for cars into a movement of creativity, learning, and shared experience. We want our events to be more than just exhibitions — they should be places where curiosity grows, friendships form, and ideas evolve.

Our Values

At the heart of JAPAN DAYS are the values that guide every activity we organize and every partnership we build:

1. Passion

Our community thrives on passion — the pure enthusiasm that drives car lovers to learn, create, and share. Every event we host is fueled by our members’ excitement for Japanese design, engineering, and performance. We celebrate this energy as the foundation of our identity.

2. Respect

Respect defines how we interact — with people, vehicles, and the environment. We promote responsible driving, fair competition, and inclusivity. Whether you’re a long-time collector or a first-time visitor, JAPAN DAYS welcomes you with open arms and mutual respect.

3. Safety

We believe that enjoying motorsport and car culture must always go hand in hand with safety. All our activities emphasize awareness, responsibility, and care — both on and off the road. We work closely with professionals to ensure that our gatherings are secure, educational, and enjoyable for everyone.

4. Community

JAPAN DAYS is built on the power of community. Our events bring together individuals who share common interests but come from diverse backgrounds. We foster collaboration, friendship, and mentorship, creating an inclusive environment where everyone can contribute and feel valued.

5. Innovation

Japanese automotive culture is renowned for its innovation, and we embrace that same spirit. We continuously explore new ways to organize events, engage audiences, and promote learning. From cutting-edge car technology to creative event formats, we strive to stay ahead and inspire others to do the same.

6. Education

We see every event as an opportunity to teach and learn. Whether through workshops, demonstrations, or discussions, we encourage curiosity and the exchange of knowledge. Our goal is to deepen public understanding of Japanese automotive design, engineering, and cultural impact.

What We Do

JAPAN DAYS organizes a variety of events and initiatives designed to celebrate and expand Japanese automotive culture:

• Exhibitions and Car Meets: Bringing together owners, fans, and professionals to showcase the finest examples of Japanese engineering — from vintage classics to modern icons.

• Motorsport Activities: Hosting safe, organized track sessions and driving events that let participants experience performance in a controlled and respectful environment.

• Workshops and Training: Offering educational programs on car maintenance, detailing, modification ethics, and safety awareness.

• Cultural Exchanges: Promoting the history and art of Japanese automotive design through collaborations with artists, manufacturers, and cultural institutions.

• Community Engagement: Encouraging members to participate in charity drives, environmental initiatives, and youth outreach programs that give back to society.

Each event is crafted to highlight the beauty, innovation, and human connection that define Japanese car culture. Whether it’s the precision of an engine, the aesthetics of a design, or the thrill of performance, we bring people together to celebrate the craft and the community behind it.

Our Commitment to the Future

As JAPAN DAYS continues to grow, we remain committed to evolving responsibly. We aim to expand our reach, build new partnerships, and strengthen our educational mission. Sustainability and inclusion are at the center of our future plans — we want our events to inspire not just passion for cars, but also respect for the world we share.

We will continue to promote safe driving, eco-conscious behavior, and technological curiosity. By connecting generations and cultures through a shared love of Japanese automotive excellence, JAPAN DAYS will continue to serve as a bridge — between enthusiasts and professionals, past and future, passion and purpose.